Specifically, they will be building out tools that will work with Snap’s location-based augmented reality experiences along the lines of the Local Lenses that Snapchat introduced last June at its annual Partner Summit developer event.Īs we’ve reported previously, we’ve heard that this year’s Partner Summit is likely to see some launches related to Snap’s wider e-commerce strategy, and we now understand that it will also feature some news on the AR mapping front, too. Pixel8earth is based out of Boulder, Colorado, and four employees from the startup are joining Snap to work on map product development. We’ve now learned what that acquisition was: Snap has confirmed to us that it has acquired Pixel8earth, a company developing 3D mapping technology, specifically based on crowdsourced data. Last week, when we reported that Snap paid $124 million for Fit Analytics, we also noted that, according to the SEC filing that disclosed the value of the acquisition, Snap made another deal in the same quarter for a smaller amount, $7.6 million.
0 kommentar(er)
